About Our Founders

Addictives is a Singapore-based brand making bold, small-batch condiments designed to elevate everyday cooking.

It started with two chefs, Keefe and Ying Rong. They met at SHATEC, bonding over late nights in the kitchen, testing ideas, pushing flavours, and figuring things out as they went.

Their first project, Onom Supper Club, was a private dining concept built around experimentation. No fixed menu, just constant R&D. That mindset still shapes how Addictives works today.

After that, they went separate ways to sharpen their craft. Keefe trained in kitchens like Zén, Esora, and Magic Square, focusing on precision and technique. Ying Rong built a pet treat brand, learning how to turn ideas into products people actually buy.

They came back together to start Issho, a donabe takeaway concept rooted in seasonality and simplicity. Later, they joined Naked Finn as R&D chefs, working behind the scenes to develop dishes and products.

Addictives is where everything comes together. Years of kitchen work, product testing, and collaboration, distilled into pantry essentials that hit hard on flavour.

No over complication. No gimmicks. Just well-built condiments that make your food better.