About Our Founders

Addictives was founded by Keefe and Ying Rong, two chefs bonded by their love for bold flavours and culinary creativity. They met at SHATEC, where their friendship began over late-night kitchen experiments and a shared passion for cooking.

Their first project, Onom Supper Club, was a private dining pop-up that sparked their journey into collaborative R&D and entrepreneurship. After graduating, Keefe trained at fine dining institutions like Zén, Esora, and Magic Square, while Ying Rong launched a pet treat brand.

In 2021, they reunited to start Issho, a takeout donabe concept rooted in seasonality and craft. Together, they later joined Naked Finn as R&D chefs, refining recipes and developing products behind the scenes.

With Addictives, they bring it all together years of training, collaboration, and creativity to create pantry essentials that transform everyday meals into something truly addictive.